Industry Beans opened its original Fitzroy location in 2013, the vision of founding brothers Trevor and Steve Simmons to create a truly immersive coffee and hospitality experience under one roof. Housed in an architecturally designed warehouse conversion in Fitzroy's backstreets, the venue combines Industry Beans' largest coffee roastery with a cafe, coffee bar, retail shop and training facility, sourcing specialty beans from Central America, Africa and Asia. The seasonal brunch menu features elevated classics alongside an expansive coffee menu, from the OG Avocado Smash to the signature Porcini Nest and Bubble Coffee, seven days a week. As the HQ of the wider Industry Beans family, now spanning Melbourne, Sydney and Brisbane, Fitzroy remains the heart of the operation, where every coffee is batch roasted to its own specific profile. It's a fitting stop for a considered brunch and genuinely excellent coffee in Melbourne's inner north.
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